Ira Held (CEO ROK Protective Technologies & ROK Water) – A Man of Unique Vision

Ira Held, current CEO of ROK Protective Technologies and ROK Water,  is a forward thinking man with a unique vision.  Under his leadership and guidance, ROK Protective Technologies has proliferated into a company with mega potential.  This is a unique organization that develops new and innovative ideas in the field of protection and safety.  Being a superb leader, Ira has spearheaded the movement of previously learned technologies for new concepts that develop exciting technologies. ROK Water is another unique undertaking for the production of environmentally safe, completely biodegradable water bottles. 

With complete expertise in his field, Ira Held embodies all the characteristics needed for a successful CEO.  He is a leader with great personal power and knowledge, and plays a significant role in the decisions and operations at ROK PT and ROK Water.  His ability to make tough decisions and clarity of purpose is what propelled these companies in the right direction.  His dedication and technical savvy is what allows the companies to come up with enhanced solutions to solve conventional problems. The companies seek to become world class enterprises providing quality products that protect people, property, and the environment from terrorism, criminal acts, and natural disasters and provide the best value to customers, and best opportunities to distributors, employees, and shareholders while maximizing job creation.

When he is not busy brainstorming the next best product to deliver, Ira Held enjoys playing the accordion and the piano.  He is creative person by nature and creating music is how he expresses it.  Before he became CEO at ROK, he worked in the same capacity for other companies as well.  With him, he brings years of formidable experience, substantial market knowledge, and perseverance.  He is a caring and giving person, and is associated with the American Heart Association.  Furthermore, he takes a keen interest in the ventures that the founders of ROK group of companies do throughout the world.

Ira attended college at the University of Miami with a football scholarship, and studied business. In addition to being a great football player, he was also a responsible student.  He is a hardworking person and goes out of his way to ensure the success of his companies while simultaneously serving the needs of consumers.